Mobile web design for CULT-CLASSIC.
Web design for CULT-CLASSIC.
Photography + content creation for DAE.DAE is a homeware and design shop, café, wine bar, and private event space located in Carroll Gardens, Brooklyn. To showcase the intersectionality of DAE as a space between all of its labels, we captured its interior, menu items, staff, and retail objects through 35mm and medium format film photography. We also photographed DAE’s Valentine’s Day dinner event, including shots of the musical performance, the table-setting, the tasting menu, and behind-the-scene moments in the kitchen.
Photography + content creation for KINHFOLK.KINHFOLK is an up-and-coming Vietnamese coffee shop opening in East Williamsburg, Brooklyn. Their mission is “to bring the accessibility of authentic Vietnamese coffee using robusta beans and to highlight the traditional phin brew”. We photographed their pop-up event at Dear Friends Books in Brooklyn, using 35mm film, to create content for their social media platforms.
Mobile web design for FILM TASTING. Web design for FILM TASTING.FILM TASTING approaches us to rethink the blog for high-quality writing and low-frequency publication. Historically, the challenge with traditional designs for blogs is two folds - one, the optimization for a large content database, and two, a tendency to bias towards visuals or text, and not both. SCI-FI entered with a volume-based design, driven by striking visuals on the minimalist home page but makes room for extended writing in content pages, aligned with how the editorial team approaches content creation.
Polaroids for BACH MAI @ NYFWNEW YORK FASHION WEEK brands have an on-going collaboration with SCI-FI on creative runway and backstage photography. Brands often purchase disposable cameras for behind-the-scenes content, yet the production team is often too busy to manage the content. SCI-FI successfully experimented with polaroids as a subversive modality for fashion photos, both being a medium small enough to not interfere with professional photographers on assignment, and also being fun/nostalogic artifacts to look back upon.
Polaroid Scans for BACH MAI @ NYFWPolaroid Scans for BACH MAI @ NYFW
Editorial design for THE INTIMATE.THE INTIMATE is an indie zine startup reimagining the experience of reading a magazine for the digital age. Understanding that Instagram organic engagement behavior has shifted negatively over the past decade, SCI-FI joint forces to devise a social strategy that turns the infinite scroll of an Instagram feed into a “page-flipping” experience for the digitally-native generation, along with a complementing print publication strategy that commands the authority of a curated zine, to reach consumers at more traditional touchpoints.Brand identity, social strategy + digital strategy for THE INTIMATE.